Uphilling: Ski Resorts Embrace Big New Trend

Written By Marty Carrigan

Published by Bloomberg on November 22nd, 2021, 7:50 AM MST

Over the course of the 2020-21 winter season, alpine touring equipment became a $91 million industry in the U.S., a 122% jump from two years prior, according to market research company NPD Group. Bloomberg's Nikki Ekstein looks at the heart-pumping ski trend of uphilling.

Marty Carrigan
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