OR To Shift 2024 Winter Show To November 2023, Adds January Conference

Originally posted by SGB Media,

Photo courtesy Visit Utah

Outdoor Retailer said that starting November 2023, the OR Snow Show will shift from early January to November and be rebranded as Outdoor Retailer Winter.

Outdoor Retailer, operated by Emerald Expositions, will also launch The Summit by Outdoor Retailer, a multi-day leadership conference, that will align with Winter Sports Market, the specialty buying group trade show produced by Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd. (SSL). The show will first take place in January 2024.

OR Summer Market will remain in June and kick off the spring/summer sales cycle.

For the next five years, 2023-2027, OR events will be held in Salt Lake City and County, starting with the Snow Show, January 10-12, 2023, at the Salt Palace Convention Center.

“We’re evolving the Outdoor Retailer format and creating new, unique ways for brands to engage around their business needs and goals,” said Marisa Nicholson, Outdoor Retailer senior vice president and show director. “These changes are based on feedback we’ve received from brands, retailers, reps, and suppliers, all working on earlier product deadlines. So, we’re transforming to make sure we’re providing the most relevant platform to showcase product and do business. Outdoor Retailer Winter and Summer are now both at the beginning of the respective sales seasons and in position to support the greater buy/sell ecosystem.

“In addition, a new event, The Summit by Outdoor Retailer, will deliver elevated education and conversation. Through a renewed partnership with SMC and SSL, The Summit now aligns with the Winter Sports Market to establish a more efficient industry calendar and new avenues for customer engagement,” continued Nicholson. “We’re excited to be expanding upon our cornerstone events, to move into the time frames the industry needs and to provide more meaningful opportunities for the community to connect.”

The OR Winter show’s shift into November is expected to support the outdoor marketplace’s buying and selling cycle better for the fall/winter sales season and earlier deadlines.