Backcountry to Open New Retail Location at The Grove in Los Angeles

The retailer will be the first outdoor specialty store at the high-profile shopping center. The store is slated to open in July and will be one of three new stores for Backcountry in 2023.

Originally Written By: Bart Schaneman

Utah-based outdoor specialty retailer Backcountry is planning to open a new brick-and-mortar store at The Grove in Los Angeles.

The store is slated to open in July and will be one of three new stores for the retailer in 2023, including a location in Palo Alto, California and a Washington, D.C. store, both of which opened this spring.

The three shops will join six other stores that Backcountry has opened in its brick-and-mortar push.

“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” said Melanie Cox, CEO of Backcountry, in a release. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, Utah, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations.”

Cox said the company hopes to bring the community together through “in-store events, off-site group outings, and a shared passion for the outdoors.”

Backcountry started as an online outdoor retailer in 1996. The company’s expansion into brick-and-mortar draws on its gear expertise and e-commerce data to curate a customized offering for each of its store locations.

Backcountry’s store at The Grove will cater to the area’s most popular outdoor activities, including hiking, camping, water sports, running, and climbing.

It will also include a full bike service department for tunings and basic maintenance. The Palo Alto and Washington, D.C. locations follow a similar blueprint.

“Enthusiasm for the outdoors continues to grow and we want to meet our consumers both online and in person with our new store fleet,” said Chris Purkey, Backcountry senior vice president of retail, in a release. “We’re excited to grow the business in each of our store markets with the goal of getting more people outdoors and connecting them to their passions.”