ARTILECT and Nuyarn Mark a New Level of Material and Design Collaboration
Published: JUNE 28, 2021
Revolutionary Nuyarn Spinning Technology Elevates Performance, Comfort and Durability Across ARTILECT’s Fall ‘21 and Spring ‘22 Apparel and Accessories
BOULDER, Colo. – June 29, 2021 – ARTILECT®, a new action/outdoor brand, and TMC Ltd, owner of Nuyarn, are proud to be collaborating to design a wide range of technical apparel and accessories using the groundbreaking and industry-first Nuyarn, a proprietary spinning technology that creates new possibilities for developing first-to-market performance fabrics and products.
Nuyarn is the foundation for ARTILECT’s Fall 2021 launch collection of baselayers, midlayers and accessories, each designed for a different need from ultra-warm for the coldest of days to lightweight performance pieces built for four-season activity and comfort. For Spring 2022, the ARTILECT team is tapping the unique potential of Nuyarn to create a range of all-new warm-weather fabrics, integrating Nuyarn’s proven merino technology with banana fibers, Tencel and a performance cotton / merino blend with 100% natural fibers. Each of the 2022 performance Nuyarn blends will offer a different set of performance benefits and feel.
First introduced in 2013, Nuyarn has built a cult-like fanbase among those who’ve experienced the difference found in its patented ultralight, high-performance stretch merino fabrics. By drafting fibers along a high-performance filament, the Nuyarn structure amplifies the fiber’s natural properties, resulting in a compelling set of attributes proven by New Zealand’s AG Research, including 5x faster dry time, substantially greater durability, 53% reduced wind permeability (with incredible breathability, absorbing moisture from vapor), and 35% more loft allowing for more thermal efficiency at lighter weights, as compared to 100% ring spun merino wool fabrics. And as a mechanical process vs. chemical additive, the benefits of Nuyarn remain for the entire lifetime of the product, including the natural odor-resistant benefits of Australian merino wool.
“ARTILECT is about constantly pushing and innovating to deliver an exceptional consumer experience. Having worked with the Nuyarn team for years I know they are perfectly aligned with us – focusing on significant improvements in performance while at the same time reducing the environmental footprint,” said ARTILECT founder and co-CEO, Trent Bush. “Not only does Nuyarn outperform and outlast other merino technologies, the development of Nuyarn uses fewer raw materials, energy and space, and there’s really no end to the possibilities of what you can do with the technology. We’re honored to be collaborating with Andy and the TMC team at such a deep level.”
ARTILECT is a creative outdoor apparel studio focused on elevating human performance in any environment and creating apparel systems that anticipate consumer needs from the inside out, melding technology, style, function and sustainability.
“Trent and the team behind ARTILECT have a clear vision and focus, and of course we’re pleased that they’ve chosen Nuyarn for so many of their products, and they always want to hear what we’re working on,” said Andy Wynne, CEO, TMC Ltd. “I know there are big things ahead for our continued collaboration.”
The core of the ARTILECT line is A/SYS®, a comprehensive technical apparel system. Each individual style will offer next-level performance as a standalone, but greatly optimized when worn in the ARTILECT system. Every item in the A/SYS apparel system is designed with an understanding of the critical importance of moisture management, thermoregulation, breathability, and performance, and will reflect a style that’s uniquely ARTILECT. The ARTILECT brand is designed for those who are looking to the future of the action/outdoor market, and who need the absolute best performance and style.
ARTILECT’s first line of products will be available in specialty retail in Fall 2021.
About ARTILECT – Alive in the World
Equal parts art and intelligence, ARTILECT is an apparel studio shaped by a deep respect for the past with a laser-focus on the future. Born in Boulder, Colorado, we are a team of innovators and rule breakers driven by a relentless pursuit of progress, utilizing the most forward-looking, innovative technologies in materials, construction, and fit. We exist to create sustainable apparel systems that bring a higher level of performance for a new generation of intrepid explorers. Learn more at www.ARTILECT.STUDIO and join us on Instagram at @artilect.studio and @culturelines.
About Nuyarn
Nuyarn(R) is a twist-free spinning technology from TMC ltd. It maintains the properties of wool seen in nature to offer outstanding performance benefits that last for the lifetime of the garment. More volume and aeration in the fibres provide a myriad of benefits that have led to Nuyarn merino to be the world’s first performance wool. Learn more at https://nuyarn.com.
Media Contact:
Matt Bennett
ECHOS Communications
matt@echoscomm.com